Purple Financial LLC, a California Limited Liability Company, doing business as Purple Financial. Purple Financial is committed to maintaining the accuracy, confidentiality, and security of your personal and corporate information. We have established privacy principles to govern our use of customer information. This privacy policy (this “Policy” or “Privacy Policy” ) explains how personal information is collected, used, and disclosed by Purple Financial. This Policy applies to users (individually referred to as “you”) of Purple Financial website and other online services (collectively our “Site” or “Sites”).
INFORMATION WE COLLECT
We collect two types of information from you. The first type is personal information that you actively choose to disclose (“Personal Information”) and the second type is anonymous aggregate information collected in a manner not visible to you or others visiting the Sites (“Website Use Information”).
PERSONAL INFORMATION
By registering on this website, or providing Personal Information on the Site, you are providing us with your permission to receive marketing offers. You may from time to time receive offers from our affiliates, partners and certain approved third parties to make their personally identifiable information available to third parties in accordance with the terms of this privacy policy and the privacy policy of the respective affiliated sites. For the purposes of this Privacy Policy, Personal Information shall mean individually identifiable information that we may collect from or about you including, but not limited to: (a) a first and last name; (b) a home or other physical address, including street name and name of city or town; (c) an e-mail address or other online contact information, such as an instant messaging user identifier or a screen name that reveals and individual’s e-mail address; (d) a telephone number; (e) a persistent identifier, such as a customer number held in a cookie or processor serial number, that is combined with other available data that identifies and individual; (f) age; (g) income level; (h) hobbies, buying patterns or preferences; or (i) any other information from or about you that is combined with any of (a) through (h) above. If you provide personally identifiable data to us, you may later elect to have that information deleted from our files, or kept from being used for purposes other than for the service requested, by unsubscribing via email: [email protected].
HOW WE USE PERSONAL INFORMATION
Information collected may be transmitted to our approved advertising and marketing partners, our affiliated companies, or certain other approved third parties interested in providing users with information or services that you may request or for other marketing and promotional purposes. Requested information or information regarding site updates, new products and services, upcoming events and/or status of any requests or orders that users may have made may be provided to users by e-mail, postal mail, telephone SMS/MMS text-messaging or by any other means of contact that users may provide. We may also use Personal Information for customer service, to provide information that you may request, to customize your experience on a Site, and to contact you when necessary in connection with transactions entered into by you on a Site. We may also use personal information for internal business purposes, such as analyzing and managing our business. We may also combine the information we have gathered about users with information from other sources. We may use third parties to help us operate our business and the Sites or administer activities on our behalf. We and/or our marketing partners and affiliated companies enhance and/or merge Personal Information about users with data collected from other sources to use in direct and/or online marketing.
WEBSITE USE INFORMATION
We also record information relating to your use of the Website, such as the information you click on, your browser type, IP address, referring URL, and time stamp information. We use this type of information to administer the Website and may also use this information in the aggregate to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Website.
CHILDREN
In compliance with the Children’s Online Privacy Protection Act (COPPA), neither our advertisements nor our Website are directed at or designed to attract children. Accordingly, we do not knowingly or intentionally collect personally identifiable information from anyone we know to be under 18 years of age.
INFORMATION SHARING AND DISCLOSURE
We may share, license, or sell information we collect to third parties for various marketing purposes, including their online marketing programs. We also reserve the unequivocal right to release all your information, to the maximum extent permitted by law in the event that: (1) we believe that the Website is being or has been used to commit unlawful acts; (2) the information is subpoenaed or otherwise required in a court proceeding; (3) you violate or breach an agreement with the Website; (4) you have submitted fraudulent or otherwise invalid information to this Website; (5) we believe that you may harm, or have harmed, the property or other rights of us, our members, our employees, the Website’s other users or any other third party; (6) we are sold to or otherwise acquired by any individual, entity or organization (i.e. to a successor entity in the event of sale of the business, including merger, bankruptcy or other ownership change); or (7) when we otherwise deem it necessary or appropriate. We may disclose any record or communication to any third party when we, in our sole discretion, determine the disclosure to be appropriate including, without limitation, sharing your e-mail address with other third parties for suppression purposes in compliance with the requirements of the CAN-SPAM Act of 2003, as amended from time to time, or any other applicable state or federal law, rule or regulation.
SMS RATES, FEES, AND OPT-OUT
You are waiving your no call preferences with Federal & State Do No Call lists when you submit your information on this website. We may use email, phone, or automated technology to call you, including but limited to SMS Mobile text messaging. In addition to any fee of which you may be notified your provider’s standard messaging rates apply to our confirmation of your submission through the Website and all subsequent SMS correspondence. You may opt-out and
remove your SMS information by replying “X” “STOP”, “END” or “QUIT” to the SMS text message you have received.
USE OF COOKIES
We may use cookies and log files to optimize and personalize your experience and allow us to monitor site traffic patterns. When you log on to our Site a “cookie” is placed on your computer. Cookies allow us to validate your identity and maintain the security and privacy of your account data. We may share, sell, or license cookies collected from your browser and hard drive to third-party advertisers. These authorized third parties may link your name, address, and e-mail address to other information which they collect, such as past online/offline purchase information and Web usage from other sites.
SECURING INFORMATION
We make reasonable efforts to secure your information. Such efforts may include but are not limited to monitoring of our network and data for intrusions. We also use industry-accepted standards to protect your information, including SSL encryption, if and when transmitting any sensitive information. We have implemented certain physical, encrypted, electronic, and managerial procedures to safeguard and secure the information we collect. Communications you may have with us via email or mail may not be secure unless we advise you that security measures are in place prior to you sending the information. Therefore, if you choose to communicate with us through these means, you are assuming the risk of doing so and we request that you do not send or post sensitive information through these means.
ACCESS/ACCURACY
Should you need to update or correct any personally identifiable information you have provided to us through the Site, you may send updates and corrections to [email protected] and we will make reasonable efforts to timely update or change the information we hold.
LINKS
The Website may contain links to third party sites including sites with which we have no affiliation. We are not responsible for their privacy practices. It is recommended you read the privacy policies on all such third party sites.
CUSTOMER ACCESS
Upon request, you shall be informed of the existence, use and disclosure of your information, and shall be given access to it. You may verify the accuracy and completeness of your information, and may request that it be amended, if appropriate.
QUESTIONS OR INQUIRIES
Customers may direct any questions or inquiries with respect to this Privacy Policy outlined above or in general by emailing us at [email protected].
NOTICE TO CALIFORNIA RESIDENTS
Your California Privacy Rights (As Provided by California Civil Code Section 1798.83) A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes, subject to certain exceptions. In general, again, subject to certain exceptions, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom it disclosed personal information in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. One of the exceptions allows Purple Financial to provide California Customers a cost-free means to opt out of these disclosures instead of providing such list. Any customer may request to opt out of these disclosures by contacting Purple Financial as described above. California Customers may also request further information about our compliance with this law by contacting us at our address above.
CHANGES TO THIS POLICY
Purple Financial may update or revise this Policy from time to time. You agree that you will review this Policy periodically. If we make any changes to this Policy, we will change the “Last Updated” date above. You are free to decide whether or not to accept a modified version of this Policy, but accepting this Policy, as modified, is required for you to continue using our Sites. If you do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our Sites.